The Trump Zoltar machine became a viral sensation when it showed up on the streets of New York City during Trump's first election campaign. Traditional news coverage and online attention conservatively hit 30-40 million impressions while viral Youtube clips racked up over 2 million views. #trumpspeaks become a trending hashtag on Twitter and social interaction that reached into the millions. total exposure likely ranged from 32 to 35 million impressions with several million direct engagements.
