To launch the first-ever variable compression turbo engine (VCT) and QX50 concept car, we created an immersive VR experience at the annual epicenter of auto luxury, the Pebble Beach Concours d'Elegance. Guests relaxed in a driver's seat, fitted with VR goggles and headphones, and triggered the experience with their actions and movement as the QX50 literally built around them.
We also concepted, designed and executed an interactive wall to showcase the utility of the variable compression engine. Using directional body and/or hand movements, participants were able to activate the different engine modes, allowing them to feel the full potential of the engine.
