Doordash was looking for a way to expand their brand story after the data showed that most people had no idea Doordash delivered more than food. This rebrand aimed to reframe the narrative both internally and externally as the company that overdelivers. For employees, for the gig workers, for the partners and most importantly, Doordash over delivers for you. I was lucky enough to be part of the lead team for this fun and energetic rebranding effort from Gut Los Angeles.
