In 2013, CPB Convinced Jell-O that it was possible to insert the, "Fun Things Up" campaign into almost any major cultural event. To prove this out we went after one of the biggest events of the year, the SuperBowl.
Understanding that moments like this have a before/during/after attention narrative. Jell-O bought ad space in the dead air after the big game announcing their intention to cheer up the losing city with 30,000 cups of pudding. The combined effort of the campaign generated 37M social impressions & 108M media impression. Underscoring the undeniable fact that a cup of pudding can make any situation feel better.
This commercial :30 ran after the festivities.