To remind people that Metlife offers dental insurance we made an "After Food" food truck that showed up to office parks during lunchtime and slotted in against the normal food truck offerings. Metlife targeted large corporations that they knew carried Metlife insurance and then made it easy for employees to sign up at work on those days that the truck was parked outside. Metlife saw a 22% jump in Dental insurance
( crazy numbers per the sleepy category ) sign-ups during this campaign period.