Broadway, excited to get productions going again after Covid, wanted to create a campaign to remind people of anything and everything Broadway.
The effort included a fully reimagined design system. A full social post press, and a series of kick off video mash-ups that hit over 1M+ views.
Limiting the number of people in-person at the time, I spent a long two weeks holed up with an editor learning / feeling / embracing / bleeding Broadway.
