Broadway, excited to get productions going again after Covid, wanted to create a campaign to remind people of anything and everything Broadway.
The effort included a fully reimagined design system. A full social post press, and a series of kick off video mash-ups that hit over 1M+ views.
Limiting the number of people in-person at the time, I spent a long two weeks socially distanced with an editor learning / feeling / embracing / bleeding Broadway. We even at one point spent half a day on hold waiting for Oprah. Project made via Lucky Generals with Website collab and development by Thinkingbox.
