DoorDash
Gut Los Angeles
Data showed that most people had no idea DoorDash delivered more than food. This proposed rebrand, recast the narrative, positioning DoorDash as the overdelivery company. Visually we developed a look and feel that evoked the plucky neighborhood bodega that sells everything 24/7.
Infiniti
Crispin Porter + Bogusky
Infiniti had a new, complex engine that needed explaining. So we built an immersive VR experience where the car assembled itself from a single bolt. The smart part was translating something this technical into a clear, tangible benefit for the driver. It launched alongside the car’s debut at the Pebble Beach Concours d’Elegance.
Every year Infiniti participates with the NCAA in a major cancer funding campaign. One of the spots featured here went viral becoming a rallying cry for the North Carolina tar heels.
The Broadway League
Lucky Generals
Broadway, excited to get productions going again after Covid, wanted to create a campaign to remind people of anything and everything Broadway. The effort included a fully reimagined design system. A full social post press, and a series of kick off video mash-ups that hit over 1M+ views.
Microsoft
Crispin Porter + Bogusky
Microsoft wanted a competitive push for enterprise customers as well as a siren song for potential talent. Played before keynote events like TED Talks and in other forums, this film along with the broader campaign helped shape the brand narrative and build awareness. I liked how lightweight the creative felt in such a long format.
In support of PG&E’s main brand campaign, we introduced a social component highlighting the unique people of PG&E and the everyday work they do that makes this utility company so special. I created a high-vis branding component to visually underscore PG&E’s look out in the field vs. the corporate office colors they normally sport.
Amazon
Revery
In 2019, Amazon co-founded The Climate Pledge, a commitment to net zero carbon by 2040, 10 years ahead of the Paris Agreement. They wanted content that educated both consumers and internal stakeholders on the steps they were taking. These videos and IP still live on across Amazon’s green initiatives. Most notably, the adorable corgi.
To make the office lunch hour more high-stakes, we built an app that ordered you a random Seamless meal in NYC. It went viral instantly, racking up 30 Mil+ in earned media impressions and taking over New York Twitter. In 48 hours we processed 3,452 orders, before the suits and lawyers shut down the joint.
“Seamless Roulette is the Best, Most Terrifying Thing to Happen to Lunch”—Gizmodo
Jell-O
Crispin Porter + Bogusky
CPB convinced Jell-O that its Fun Things Up campaign could crash almost any major cultural event. To prove it, we went after the biggest one on the calendar: the Super Bowl. Jell-O pledged to cheer up the losing city with 30,000 cups of pudding. The campaign generated 37M+ social impressions and 108M+ earned media impressions. Proof that a little cup of pudding can make any situation feel better.
Goodyear
Side Project
Webby Award winner for Experiential & Innovation. This corporate extortion campaign landed on CNN, TIME, BuzzFeed, and Jimmy Fallon, racking up 250M+ earned media impressions in a matter of weeks. Today, Ice Cube is still involved with A Place Called Home, the nonprofit this campaign introduced him to.
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Bryan Denman
SF. CALIFORNIA.
1.720.839.0983
THANK
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